Ayoola Falola

Speaking to your business sense!

I am a business solutions provider. I have established a venture whereby businesses have access to resources that help them grow.

How do I go about my business? I speak, blog, consult on ICT and business success. I also run an enterprise that provide marketing and branding materials for businesses.

7 things that would keep you in business's cover photo

7 things that would keep you in business

by: joywealth | 1 wk ago in Post
Here is a summary of a teaching I held on Blackberry Messenger, highlighting seven things that could guarantee you a space in the future of your business.

You have once heard, that a started task is half finished. That's however not the case for a business. You are only half-way to success; the moment you established the things that would keep you in business:

  1. Vision:
    The vision of your business or organization must be clear and understandable. Decisions you are taking on behalf of your business must go in line with realization of this vision.
  2. Feedback:
    enables you to keep track of your business; how it affects you and the society. A business without adequate feedback mechanism will soon go out of hand (or out of business).
  3. Money:
    don't make it an habit; to do business without money. Strive to own money to do business with. If your skill, network, passion etc. is still the only tool you have for business, you need to grow up.
  4. Advertisement:
    if your business must grow, you must outgrow the stage where you are both the provider and the canvasser. Advertisement takes the yoke of finding your next client from you. Allowing you to face your job.
  5. Clientele:
    Continuously make a list of the ways by which your products or service has been of use. This helps you to get a sense of fulfillment in what you are doing.
  6. PLAY:
    No matter how passionate you are about your job, you will soon grow tired of it if you don't allow some "play" time. "Play" time is also a time of refreshing ones creativity and mind.
    Getting new ways to better provide service is one of the most effective ways of maintaining relevance.
My Notes from the Business Beginners Class's cover photo

My Notes from the Business Beginners Class

by: joywealth | 3 wks ago in Business , Post
From the last BBM Broadcast session of a 10 - day business beginners class, these are thoughts that will surely help you as you grow your business.

What should be your goal for business?

Make more money :).

If your goal of being in business is more religious or "moral" than those three words, you are yet not in business.

Are you saying that business is just about that "evil" thing called money?

YES! It is, and you better back-off before it turns you too into an evil being :).

Your kind of business may have other things that would influence our golden goal but you must be sure where everything is headed - your bank account.

Things like passion, religion, love etc. Any of those things are valid things that could compel you to start a business. But here is a warning:

Do not start a business until you are ready to make some more money.

Now that your goals have been set, the next thing is to get to know what you would sell.

Armed with the right product. Your business is at an advantage.

Your selling point is that product or service that:

  1. You have the mental, financial and emotional ability to offer,
  2. Will cost you less to offer than it will cost you to sell.

Rest is an essential element of growth in business.

A business that doesn't give you a day of rest is not your business. Begin to look elsewhere.

The product or service you are offering may be anything EXCEPT your birthright.

Your birthright is anything that puts you at an advantage over your contemporaries. Guard it with the last drop of your blood.

Product or service delivery order

Write these down and don't ever forget. Put them (in order) to use in product or service delivery.

  1. Nothing is greater than something.
  2. Quantity is greater than nothing.
  3. Quality is greater than quantity
  4. Consistency is greater than quality.


Money is good for your business. Feedback is better. Take time to listen to your clients.

Share your thoughts about the 10 day business class. I want to hear about what you have learnt so far and suggestions.


Advertisement and how it affects your organization's cover photo

Advertisement and how it affects your organization

by: joywealth | 1 month ago in Business , Post
Learn about how advertisement affects your organization. One of the greatest decisions that would make your business successful is your decisions on advertisement.

Have you ever wondered why it is the biggest companies in the industry that are also the biggest advertisers. They didn't just start now that they are a success story; advertisement was part of their strategy
Be Successful!

There are 1000 + 1 reasons every business needs one form of advertisement or the other.

  • Allows you to focus on doing your job while adverts get you the sales.
  • Wins the battle for you in the face of competition.
  • Continuous adverts means your prospects never forget you.
  • Engages your prospects in a non-intrusive manner.

The appropriate advertisement strategy is dependent on the coverage of your business suspects. Your options are Newspapers, Radio/TV, Google/Facebook, SMS, Word-of-mouth, Flyers, Banners etc. Some advertisement strategies are universal. For instance, every organization could use the following

  • Word of Mouth
  • Business Cards
  • Websites
  • Banners
  • Customized Wears, etc

Can you be successful without advertisement :) NOOOOOO you can't. You can only make peanuts. So make a decision today to advertise. Also check out other posts that would help your business.



Common mistakes you shouldn't make with advertisement.'s cover photo

Common mistakes you shouldn't make with advertisement.

by: joywealth | 1 month ago in Business , Post
One of the surest thing that would keep you in business is advertisement. Take note of the following common mistakes and ensure you are not making them.

Business success requires a number of things and advertisement is sure one of the important ones. As important as advertisement is, there are a number of common mistakes usually made by businesses.

Ensure you are not one of the business owners that would fail because of the following:

  1. Innovation:
    Don't re-invent the wheels. Start by using traditional or proven ways of advertisement. Innovate along that line.
  2. Rigidity:
    Successful campaigns requires flexibility in the favor of the strategies that work best. Knowing when to drop a strategy for the other.
  3. Lack of budget:
    Advertisement is not an achievement or childs play. It's a project that should run on a budget. The budget should be a fraction of the business expenditure.
  4. Halting:
    You may restrategize on an campaign but never stop advertisement.

Be successful!

Elements of a successful advertisement strategy's cover photo

Elements of a successful advertisement strategy

by: joywealth | 1 month ago in Business , Post
Take note of the following components of a successful advertisement strategy.

As much as we have made you to see reasons why you must advertise, you must also know that advertisement requires some key things:


  1. Planning
  2. Continuity
  3. Flexibility

Be Successful!

Contact Me

    Contact Us Form